A budget tells us what we can't afford, but it doesn't keep us from buying it.
Here is the secret of inspiration: Tell yourself that thousands and tens of thousands of people, not very intelligent and certainly no more intelligent than the rest of us, have mastered problems as difficult as those that now baffle you.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William Feather
Sunday, December 10
William Feather sayings and phrases
Posted by BB at 12/10/2006
Labels: Marketing, Philosopher
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